Commission Junction


			Commission Junction Selects Strategic Alliance International for UK Public Relations Services Strategic Wins Out in Five-way Agency Pitch LONDON, UK – 20 March 2003 – Following a five-way competitive pitch, Bucks-based Strategic Alliance International announced today that it has been appointed to implement UK press and PR activities for Commission Junction, a leading US based provider of pay-for-performance online marketing solutions. This latest appointment bolsters Strategic's expanding portfolio of non 'pure-tech' clients as it continues to develop broader B2B and vertical market opportunities. These include areas such as marketing technology, financial services and the supply chain. Strategic will work closely with Commission Junction's West Coast marketing headquarters as well as its London subsidiary. The agency's 'Missing Link' media communications campaign, developed for Commission Junction, will help educate marketing professionals and advertisers about the value of low risk high reward online pay-for-performance marketing, ensuring that tangible, highly accountable internet marketing strategies are more frequently factored into their marketing mix. Commission Junction's senior vice president of marketing and product development, Elizabeth Cholawsky commented on the appointment, "We are confident that Strategic Alliance International will help propel our UK operations forward. During our evaluations Strategic Alliance International showed a strong comprehension of the paradigms and practical matters involved in online advertising, as well as a solid understanding of techniques needed to create an international presence. Strategic applied these insights and proposed creative thought-provoking ideas, such as the 'Missing Link' campaign, and formulated a multi-faceted plan organised around accountable and tangible results." Said Nigel Parker, managing director of Strategic Alliance International, "We're delighted to have been selected out of such a competitive pitch and very much welcome the opportunity of working with Commission Junction in the UK and, in due course, other parts of Europe. The account is certainly a perfect fit for our business as we continue to build more business in the B2B area to complement our more established high tech roots." About Strategic Alliance International Strategic Alliance International, Amersham, Bucks., is a leading independently-owned international business-to-business public relations consultancy. Focused predominantly in the high-technology business solutions marketplace, the company delivers single and multiple country communications programmes through its own operations in the UK, France, Germany and Spain, complemented by partnerships with a network of local specialist consultancies in the rest of Europe, Asia Pacific and North America. About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031.



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