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BTLookSmart Extends Paid-for-inclusion Reach by Partnering with Commission Junction LONDON, UK – 5 March 2002 – BTLookSmart, global leader in search targeted marketing, today announced an advertising partnership with Commission Junction, the largest pay-for-performance advertising network. BTLookSmart has signed up as an advertiser on Commission Junction to promote its range of search targeted products through Commission Junction's affiliated network of web sites. SMEs using Commission Junction can sign up to BTLookSmart's "Submit Your Site" product to earn substantial commission from paid-for-inclusion submissions to its Directory. BTLookSmart will provide regular newsletters, offers and promotions to those SMEs who have signed up to the service. "Our relationship with Commission Junction will help efficiently build the volume of paid-for-inclusion activity in our directory", commented Martin Turner, CEO of BTLookSmart. "We are particularly keen to take the paid-for-inclusion model to the SME market by tapping into Commission Junction's 19,000 active UK publishers and 350,000 active global publishers." Nicky Iapino, general manager from Commission Junction UK said, "BTLookSmart offers our advertisers excellent brand reach, whilst delivering qualified results. As one of the most successful and experienced publishers in our network, it has adopted a strategy for its advertising programme that will ensure success and an excellent revenue stream for publishers." Within 48 hours of launching as an advertiser, BTLookSmart had in excess of 1,000 applications to join its programme. About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. About BTLookSmart BTLookSmart is the international joint venture between LookSmart (NASDAQ: LOOK; ASX: LOK), a leader in search targeted marketing, and British Telecommunications (NYSE: BTY). It provides directory and search solutions in multiple languages through many of the leading ISPs and portals in Europe and Asia including MSN, Tiscali, Club Internet (T-Online), ntl:home, BTopenworld, AltaVista, DDi corporation and Japan Telecom. The BTLookSmart network in the UK enables advertisers to reach 64% of all active Internet users (source: Jupiter Media Metrix, January 2002). BTLookSmart is deploying LookSmart's Web, WAP, mobile Internet and broadband search and directory solutions for ISPs, portals and mobile Internet businesses in countries across Europe and Asia-Pacific. The company operates two regional headquarters in Sydney, Australia and London, UK, serving the Asia Pacific and European markets respectively. For further information please visit www.BTLookSmart.com. |
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