Commission Junction


			Commission Junction Provides Exclusive Online Third-party Distribution Channel for Eidos PDA Games LONDON, UK – 20 February 2002 – With the initial launch of "Who Wants To Be A Millionaire?" on Palm OS, Commission Junction, the largest pay-for-performance ad network, announces an exclusive partnership with Eidos Interactive and Celador International to provide the online third party sales channel for the world famous quiz game. Eidos and Celador have chosen to offer the software free for download, allowing PDA users a "try before you buy" option. Publishers will earn 5 percent on the sale of the games and need no e-commerce facilities of their own to publish a link to the Millionaire game. General Manager of Commission Junction UK, Nicky Iapino stated, "The game was launched for the Palm OS platforms on January 21, and already the program is gaining considerable momentum and uptake from sites predominantly with a male target audience of 18 to 35 year olds. These sites are expected to secure a healthy revenue stream as distributors of this popular product." Using the extensive reach of the Commission Junction pay-for-performance ad network, Eidos will also proliferate e-commerce partnerships for sale of future PDA games that may be downloaded from the Internet. Commission Junction also announces today that it will shortly be launching the best-selling game Tomb Raider, appearing for the first time on Pocket PC, on the CJ network for Eidos. Commission Junction was recommended to Eidos as an excellent online distribution route to market that was efficient, cost effective and an easy interface. David Burton, Head of Strategic Marketing at Eidos said, "Although the relationship with Commission Junction has just been announced, given the large number of fan and news sites, we can see how Commission Junction could become a major part of our online strategy over the coming twelve months. Through the Commission Junction network we can access a wide online distribution channel for our PDA products." Iapino said she was pleased with the addition of Eidos to the network. "The network will deliver qualified and targeted product awareness that will generate sales, and consequential ROI in the most cost effective and time efficient methodology. Utilising our unique measurement tools, Eidos can quantify brand visibility and cost of acquisition in real time at any time to keep a close eye on the commercial value the channel is delivering. Our relationship with Eidos is in its early days, however it has the potential to rocket sales sky-high of leading name brands, such as 'Who Wants To Be A Millionaire?' and Tomb Raider." About Commission Junction Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, Expedia, Marbles, Marks & Spencer, MFI, and Argos Additions. Commission Junction is headquartered in Santa Barbara, CA., with offices in San Francisco, New York and London. For additional information, visit www.cj.com/uk or call + 44 (0)207 025 8031. About Eidos Eidos is one of the world's largest independent publishers and developers of entertainment software. Eidos develops and publishes a diverse mix of titles for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, Sega Dreamcast®, Nintendo® Game Boy® Color and the XboxÔ video game system from Microsoft. Who Wants To Be A Millionaire? © Celador International Limited 2002. Published under licence by Eidos Interactive Limited. Tomb Raider and Lara Croft © Core Design 1996 - 2002. Other product or service names mentioned herein are the trademarks of their respective owners



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