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How can you improve your affiliate marketing ROI?
Have I got the basics right?
What are the key things to get right for a travel advertiser?Click here to download our Platform for Travel Advertisers PDF. Inhouse or Network?
The discussion whether to use affiliate networks or in-house resources has become a big issue.
Click here for a white paper that
outlines under which circumstances it makes sense to sign up to a network and when an in-house
affiliate marketing system is appropriate.How can I improve my relationships with publishers?
Offers and deals change quickly in the travel sector, so it is vital that you communicate well with your publishers to ensure that the details they are displaying are up-to-date and correct.Your publishers are your virtual sales-force so the more informed they are, the better they will be able to sell your program. Click here to download some top tips and the dos and don'ts of managing your publishers. How can I maximise my ROI across various digital media channels?
Online travel advertising is almost unique in the amount of consumer research that goes into a purchase. A single booking can be the result of several visits to a site over a short period of time and these can often come from different sources, resulting in potential multiple pay-outs for the same lead, giving a disproportionate ROI.Mediaplex, a sister company of Commission Junction, offers the most advanced adserving solution technology available to offer a fully de-duplicated view of conversions. Understanding exactly where each conversion comes from and correctly attributing it allows marketers to offer the most competitive commissions to their affiliates, thus maximising the potential of the program. Click here to learn how to increase your ROI with Mediaplex How can I leverage the latest technology?
What technical innovations will help your program grow and increase your ROI? Online advertising is constantly moving forward and it is important to keep your program up to date with the latest tools to offer your publishers the best chance of selling your program.Click here to download our Top Technical Tools document. Click here to download our Product Feed Builder document. Download Travel Case Studies
British AirwaysLastminute.com Thomas Cook Next StepsFor more information please call Florian Gramshammer, Vertical Sales Manager, on 020 8785 5437 or send an email through our contact form. Contents
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