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How can you improve your affiliate marketing ROI?

Have I got the basics right?
We have put together a guide to affiliate marketing for the retail sector, detailing the basics of affiliate marketing and some quick wins.

Download our Retail Whitepaper now

Inhouse or Network?
The discussion whether to use affiliate networks or in-house resources has become a big issue. Click here for a white paper that outlines under which circumstances it makes sense to sign up to a network and when an in-house affiliate marketing system is appropriate.

How can I maximise my product catalogue?
Advertisers on Commission Junction have found that their results have improved by 82% with the introduction of a product catalogue. 50% of the advertisers in our network use a product catalogue of some sorts. For more information on how to optimise your product catalogue download our Product Catalogue Guide.

How can I improve my relationships with publishers?
It is important to regularly update your publishers, given the regular offer changes within the retail sector. Communication is a key factor in developing a successful affiliate program and will help to build a mutually beneficial relationship – the better publishers know and understand your products the better they will be able to sell them. Commission Junction offers a variety of methods to contact your publishers. Click here to find out more and to download some top tips and the do's and don'ts of managing your publishers.

How can I maximise my ROI across various digital media channels?
Online advertising is the fastest growing form of marketing at the moment with nearly a fifth of all UK advertising spend now on the internet. It is predicted to exceed television advertising in 2009.

As advertisers become more online-savvy the next step for smart marketers is to ensure that they have the technology in place to measure their ROI effectively.

Research has shown that 25% of online transactions may not be accurately tracked back to their original marketing source. Mediaplex (a sister company of Commission Junction) offers the most advanced ad serving technology available. Download the Increase your ROI with Mediaplex document to see how these solutions can increase your return on investment across all of your online marketing channels.

How can I leverage on the latest technology?
Will an RSS feed help grow your retail program? Could you further improve your product catalogue?

The internet is constantly changing and you need to keep up with new technologies in order to offer your publishers the best tools available to generate results. Commission Junction will work with you to make sure that we can offer the most up to date technology for your program. Download our Top Technical Tools document and additionally learn about Commission Junction's Product Feed Builder.

Retail case studies
How have others in your sector worked within affiliate marketing and with Commission Junction to grow their programs?
Spreadshirt
London Pass

Next Steps

To get more information, please call Alistair Nichols, Vertical Account Manager, on 020 8785 5819 or send an email through our contact form.

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