Pay Per Call
Track calls like clicks
Our Pay Per Call tracking solutions help advertisers connect with prospective customers on the phone where more complex product or service options can be discussed. Publishers promote your products and services through a large variety of distribution channels via unique, trackable numbers. With a focus on call quality, we increase call centre sales and deliver expanded advertising reach through both online and offline media channels on a performance basis.
- Boost customer confidence in your product and provide more opportunities for personal engagement
- Generate incremental revenue with conversion rates as high as 50%
- Expand your distribution into more online and offline channels - print, mobile, TV, radio, coupons, search, display, email, and blogs.
- Set the parameters of what constitutes success – you determine whether to pay on leads, sales or a hybrid structure
With CJ’s Pay Per Call programme, we’ve seen great results, better ROI and greater distribution than we were ever able to achieve on our own. Calls have been converting at 25-35% and are generating about 400 new clients per month. We are so happy with the results of our Pay Per Call programme that we’ve focused our efforts this year on growing the programme.
- Marianne Barnes, Lexington Law
CJ’s call tracking enables you to monitor the results of every aspect of your phone-centered marketing efforts, allowing you to determine the best way to utilise your marketing spend.
- IVR technology gives you the ability to create custom automated menus. We record your customers’ actions, giving you behavioural insights.
- Search keyword tracking allows you to track calls back to a specific search engine and keyword. You learn on a per-call basis which keywords are doing well or are underperforming, so you can adjust bids.
- Custom call treatments enable you to track and handle calls based on time of day, callers' geographic locations, and IVR key presses.
- You have on-demand access to an unlimited number of unique, trackable numbers for your various marketing efforts.
- As calls are forwarded to your call centre, we can tell you, in real time, which numbers were used, and which placements generated each call.
IVR technology gives you the ability to create custom automated menus. We record your customers’ actions, giving you behavioural insights.
- Duration of call
- Date and time of call
- City/County of caller
- Call recordings (optional if you do not want calls recorded)
- IVR Key Presses
- Search Engine and Keyword (for search tracking)