What is Affiliate Marketing?

Affiliate marketing is a channel of online advertising which is purely performance-based. Advertisers (or merchants) pay affiliates (or publishers) for an action (a sale or a lead). This payment metric is called cost-per-action (CPA).  Econsultancy estimated that UK affiliate marketing drove £4.62million in online sales during 2010 and it is a channel which still sees strong year on year growth  - primarily because it offers a low-risk, high-reward environment.

Commission Junction advertisers place their ad creative on our interface. Affiliates can then apply to work with an advertiser, and once that application has been accepted, they can place the ad creative onto their websites. The best results in affiliate marketing are seen when advertisers and affiliates work closely together to create mutually-beneficial results.